of Beauty
Inspired of the Swiss Alps
By the majesty, history, and precious natural resources of the Swiss Alps. The laboratory of SUISSE PROGRAMME was established in 1996 by a group of biologists, chemists and cosmetologists in Pully-Lausanne, a serene and pollution-free sanctuary in the heart of the Alps. With scientific persistence in the understanding of cellular therapy, the experts achieved a breakthrough when its laboratory successfully developed an exclusive patented formula – Biodynamic Cellular Complex (BCC) in 2002. This revolutionary innovation established the brand as a pioneering expert in cell activation.
Biodynamic Cellular Complex
Even now
Committed to continuously promoting the development of cellular therapy
With BCC as the blueprint of product development, SUISSE PROGRAMME perfectly blends precious ingredients with advanced scientific technology. Over the past 20 years, this has created an extensive range of phenomenal products. Its position as a leading expert in cell activation has earned global respect from all walks of life.
OUR JOURNEY
1996
Originating in Switzerland
SUISSE PROGRAMME was founded by a group of specialists in Switzerland. It was the first major European brand to create products that target and fulfill the needs of Asian skin types.
1996
Extensive Distribution Channels in SE Asia
SUISSE PROGRAMME started to develop its extensive distribution network in Sasa retail stores across the APAC regions, such as Hong Kong, Macau, China, Taiwan, and Singapore.
1997
The First - Silver Line
After the discovery of its advanced purifying formulation based on cellular research, SUISSE PROGRAMME has proven its excellence by launching its original range – the Silver Line.
1998
Introduction of the Men’s Line
The Men's line was first introduced to meet the growing needs with the same exceptional Swiss formulations that have earned SUISSE PROGRAMME respect from male customers.
2002
The Real Innovation - The Exclusive Biodynamic Cellular Complex (BCC)
With the laboratory’s persistence in cellular research. SUISSE PROGRAMME successfully developed the exclusive Biodynamic Cellular Complex (BCC) and established the brand’s worldwide position as the “Cell Activation Expert”.
2003
Luxury “Superbrands” Award
SUISSE PROGRAMME was awarded “Luxury Superbrands”, one of the four luxury skin care brands that received the award.
2005
Celebrity Endorsement
SUISSE PROGRAMME started to invite top tier celebrities such as Karena Lam, Barbie Hsu, Kelly Lin for endorsement, to enhance its brand image and strengthen the brand relevance with Asians.
2009
The First Flagship Store in Hong Kong
The first flagship store was opened in Hong Kong, where it provided not only a pleasant shopping environment, but also a deluxe facial treatment experience to customers.
2011
The Collagex Premier Line
The Collagex Premier line brings intensive revitalizing treatment to your face and delicate eye area. The woven cocoon-veil film clings perfectly to your skin allowing pores to fully absorb pure active collagen that has essential firming nutrients for an ultimate lifting effect.
This series has garnered numerous beauty awards and accolades from Cosmopolitan, ELLE, Marie Claire, Jessica and more.
2013
The Platinum Precious Line
The Platinum Precious line contains Colloidal Platinum that recharges the skin’s electrical balance and thus delays the aging process by protecting and repairing cell DNA. Eye essence and eye cream have become one of our signature products. In 2014, these products were awarded Jessica Code’s Excellence in Firming & Lifting Eye Concentrate Award.
2013
Vivian Chow as the spokesperson
Vivian Chow was invited to be the ambassador of SUISSE PROGRAMME for the Asia Pacific Regions. We advocate the concept of legendary products that perfectly match Vivian’s image as “Ageless Beauty”.
2013
“Art of Swiss Beauty” Exhibition
In a partnership with the Consulate General of Switzerland in Hong Kong and Swiss Tourism board, SUISSE PROGRAMME has held the “Art of Swiss Beauty” exhibition to showcase a series of Swiss antique dolls and the papercut art pieces by the Swiss leading artist Heinz Pfister.
2014
The Star Product - Advanced Cellular Boosting Solution
Cellular Boosting Solution has always been the best-selling product in SUISSE PROGRAMME since its launch in 2012. The advanced version finally came to the market with a double up concentration of the exclusive Biodynamic Cellular Complex (BCC), that can effectively activate oxygen infusion and rejuvenate your skin with youthful vitality.
2015
Launch of Caviar Premier Lifting Line
The luxurious Caviar Premier Lifting line injected with the advanced formula of the previous Caviar Extract and Nano Gold Extract that replenish nutrients and trace elements to ultimately restore skin's firmness and vitality. The Caviar Premier sleeping mask series has also garnered Best of the Best Beauty Awards by Cosmopolitan in the following year.
2016
20th Anniversary
Turning to our 20th anniversary, SUISSE PROGRAMME will continue to experience with you all the delightful and doleful moments on this gorgeous journey.
2018
Launch of Advanced Cellular Boosting Solution (3rd)
The 3rd generation is developed with new enhanced Exclusive Biodynamic Cellular Complex (BCC+). Recharging skin cells at source to boost radiance and moisture, triple-benefit BBC+ energizes skin with oxygen, moisture and detox action.
2019
Nancy Wu as the spokesperson
Nancy Wu, Two-time Best TV Actress Nancy Wu, was invited to be the ambassador of Suisse Programme for the Asia Pacific Regions. Her professionalism and perseverance well represented the brand value of SUISSE PROGRAMME- promise of beauty with the continuous advancement of scientific technology.
2021
Launch of The Soft Cream
Aging signs like dehydration, wrinkles and loss of firmness gradually appears after age 25. With the revolutionary S.M.A.R.T concept, The Soft Cream packs in the best of anti-ageing experience. Activating regeneration of collagens, skin looks plumped, brighter and firmer than before. The product has been awarded Cosmopolitan Cosmo Cert and is recommended by numerous beauty editors.
